Carvertise: Your Secret Weapon to Out-of-Home Advertising
- Susette Andaya-Gomez
- Dec 2, 2025
- 4 min read
Discover how Carvertise turns everyday cars into powerful mobile billboards, and how CTA Media uses this out-of-home strategy to help brands boost awareness, visibility, and ROI.
With the average consumer seeing over 5,000 ads a day, breaking through the noise has never been more challenging. To stand out, brands need more than clever messaging; they need bold visibility and real-world impact. That’s why Carvertise has emerged as a game-changer in out-of-home (OOH) advertising, and why CTA Media proudly offers this powerful tactic as part of our media buying services.
Whether you’re a national brand looking to dominate a new market or a local business ready to scale, Carvertise vehicle wraps offer unmatched exposure and memorability, all while turning heads on the road.
In this blog, we’ll explore:
What Carvertise is and how it works
Why vehicle advertising outperforms traditional media
The unique benefits of Carvertise campaigns
How CTA Media helps brands launch successful Carvertise strategies
Case studies and ROI insights
How to get started with us today
Let’s hit the road.
What Is Carvertise?
Carvertise is a leader in the rideshare advertising space, transforming ordinary commuter vehicles into mobile billboards. Through partnerships with Uber, Lyft, and everyday drivers, Carvertise wraps cars in branded designs and deploys them in high-traffic areas where your ideal customer is already moving about.
It’s a win-win: Drivers get paid, and brands get hyper-local, real-world impressions with measurable results.
How Carvertise Works:
Targeting: Define your ideal audience and geographic area.
Driver Match: Carvertise recruits drivers in those zip codes.
Wrap & Launch: Cars are wrapped in vibrant, professionally printed vinyl graphics.
Swarm Events: Optional “Swarm Events” send fleets of branded cars to high-impact environments, festivals, conventions, major sporting events, concerts, and even global stages like the Super Bowl or FIFA World Cup, creating high-energy brand activations that bring campaigns to life.
Real-Time Reporting: GPS tracking and analytics dashboards give you real insight into your ad’s performance.
Why Vehicle Advertising Works Better Than You Think
High Recall
97% of people recall ads on vehicles — far higher than digital display ads.
Massive Reach
Each wrapped car can generate 30,000–70,000 impressions per day, depending on the market.
Non-Intrusive Exposure
Vehicle wraps blend naturally into daily routines — no interruptions, no ad skipping.
Cost-Effective
Carvertise campaigns cost a fraction of traditional billboards, TV, or digital ads while delivering premium real-world visibility.
Why Choose Carvertise with CTA Media?
At CTA Media, we don’t just buy media, we build high-performing, data-driven, multi-channel strategies that drive measurable ROI. Carvertise works best with the right targeting, creative, analytics, and integrated planning, and that’s where we come in.
Targeting That Hits the Mark
We conduct deep audience and market analysis to ensure your vehicles roll through the cities, neighborhoods, and high-density locations that matter most.
Creative That Turns Heads
Our creative team collaborates with Carvertise to develop visually stunning wrap concepts that align with your brand and demand attention.
Full-Funnel Measurement & Advanced Analytics
Beyond standard impression reporting, CTA Media offers:
GPS-based route and exposure tracking
Web-lift studies that measure increases in site traffic among exposed audiences
Footfall attribution to track real-world visits driven by your campaign
Integrated Multi-Channel Strategy
We often combine Carvertise with CTV, social, programmatic, and local digital to amplify exposure across all touchpoints.
Flexible & Budget-Friendly Plans
Whether you’re testing in a single market or rolling out nationally, we build customized Carvertise plans that fit any budget.
Dedicated Campaign Management
From planning and deployment to reporting and optimization, CTA Media handles everything.
When Should You Use Carvertise?
Carvertise excels in moments where visibility and local presence matter most:
Launching in a new city or region
Promoting events, openings, or product releases
Targeting hard-to-reach audiences like commuters or suburban households
Creating buzz before seasonal promotions
Complementing larger OOH campaigns with added mobile reach
Real-world success stories show how Carvertise, powered by CTA Media’s strategic planning, delivers measurable results across industries.
Case in Point: Carvertise Campaigns That Delivered
Retail Brand Expansion
A national retailer entering Phoenix deployed 20 wrapped vehicles, supported by Swarm activations at major festivals and paired with CTV. Result: 23% lift in foot traffic + high brand recall among surveyed residents.
Healthcare Awareness Campaign
A regional hospital used Carvertise to promote free mammogram screenings in underserved communities. Result: 41% increase in appointment requests within weeks.
Tech Company Launch
A tech brand targeting Orange County rideshare drivers generated over 3 million impressions in 3 months. Result: 11% lift in web traffic from targeted zip codes, supported by CTA Media’s web-lift analysis.
Why Work With CTA Media?
With 20+ years of experience in performance marketing and strategic media buying, we help brands launch Carvertise campaigns that are smarter, more targeted, and more measurable.
With CTA Media, you get:
A custom Carvertise plan tailored to your goals and budget
Expert audience and market selection
Bold, eye-catching wrap creative
Data-backed reporting with GPS tracking
Web-lift & footfall studies to measure true impact
Seamless integration with your broader media strategy
Ready to Get Your Brand Moving?
Let CTA Media craft a Carvertise campaign that drives awareness, engagement, and measurable results — mile after mile.
CTA Media is your full-service media buying partner, trusted by brands across North America for delivering bold, effective advertising strategies. Let’s take your campaign on the road - literally. Browse all of our strategic media solutions.
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