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CANADIAN

ADVERTISING

CTA MEDIA - THE TOP CANADIAN ADVERTISING AND MARKETING AGENCY

When you need a top marketing agency who specializes in advertising in Canada, look no further. CTA Media provides both small business marketing services as well supporting some of the largest clients in the US and Canada.

CHOOSE THE TOP CANADIAN ADVERTISING AND MARKETING AGENCY

Lesley Hayes, Business Development Director at CTA Media

Lesley Hayes
Business Development Director

Many marketing firms in Canada tend to recycle successful campaigns from other markets, particularly when expanding from the United States. This approach seems appealing, given that Canadians share the same language, participate in similar sports leagues, and consume similar media as Americans.

 

However, simply copying successful U.S. campaigns for the Canadian audience may not yield optimal results. This is because Canadians, spanning from Toronto to Vancouver, exhibit nuanced differences in:

  • Laws and regulatory frameworks

  • Cultural attitudes and values

  • Languages, local expressions, and cultural references

  • Sports preferences

  • Culinary tastes and preferences

  • Economic landscapes, and societal values

  • Media consumption habits across print, TV, Internet, and mobile platforms

  • Taking these variations into account is crucial for crafting effective marketing strategies tailored to the unique characteristics of the Canadian market.

ABOUT THE CANADIAN ADVERTISING LANDSCAPE

For example, the average Canadian household has about $79,012 in household expenditures, $58,592 of which goes to household consumption. While Canadians notoriously spend less on healthcare, they typically spend more on recreation, clothing, personal care, reading and other miscellaneous purchases. The Canadian population is also more diverse than the United States, even though 80% of the Canadian population lives within 93 miles of the US-Canada border.

Ultimately, these contrasting points of view lead Canadian advertisers to customize their advertising intent and targeting, to best connect and drive engagement from this unique, foreign market.

WORK WITH THE BEST CANADIAN MARKETING FIRM

CTA Media is a media research, strategy, planning and buying group specializing in Canadian advertising. Our team is filled with experts with experience navigating the Canadian media landscape. We pride ourselves in understanding client goals and developing a unique and effective targeting strategy for each campaign. We’re focused on utilizing all media channels to drive value and discover actionable insights that create value for our clients.

Clients trust our team for their Canadian marketing and advertising, in part, because of our:

  • Experience: We eat, sleep, and breath Canada.

  • Efficiency: Extremely competitive rates for high performing inventory

  • Historical Data & Insights: With decades of combined experience, we know every crucial detail of successfully advertising in Canada. As experts in the space, we leverage previous learnings and implement them into every new campaign.

  • Financial Incentives: We are a US entity and are tax exempt. We bill our clients in USD, alleviating the need to stress over exchange rates and currency mismatches.

Ready to get started?

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