CASE STUDY:
VIVINT & CTA MEDIA - PIONEERING
AUTISM SAFETY IN HOME SECURITY
CLIENT: Vivint
MISSION: Ensuring the safety and well-being of autistic individuals and their families by offering tailored home security solutions—setting a new industry standard for inclusivity and innovation.
Overview
Vivint and CTA Media have a long-standing partnership, with CTA Media managing TV advertising campaigns for Vivint for years. But when autism became deeply personal for CTA Media’s president, the collaboration took on a profound new meaning.
After experiencing firsthand the terror of an eloping child, she recognized the urgent need for home security solutions specifically designed for autistic individuals and their families. She reached out to Vivint with a bold idea—a campaign focused solely on autism safety.
Vivint embraced the opportunity, becoming the first home security company in the U.S. to lead the charge in providing solutions for the autism and special needs community. This campaign is more than advertising—it’s a lifesaving initiative, helping families create safer environments for their loved ones.
The Challenge
Many families in the autism community face unique and frightening safety challenges, including:​
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Elopement: Children and individuals with autism may unexpectedly wander from home, often into dangerous situations.
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Nighttime Monitoring: Ensuring children and individuals with autism are secure and accounted for while the household is asleep.
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Access to Hazards: Preventing exposure to household dangers like medication, cleaning supplies, or pools.
Vivint’s goals were clear:
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Develop tailored security solutions that directly address these concerns.
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Lead the industry by being the first home security company to prioritize autism safety.
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Build trust within the autism community by offering real solutions to real fears.
CTA Media's Approach
CTA Media understood that this campaign needed to be more than marketing—it had to be a movement. Leveraging deep industry expertise, personal experience, and collaboration with Spectrum 360 Foundation, CTA Media designed a comprehensive, impactful, and innovative strategy to bring Vivint’s mission to life.
Strategic Execution:
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Research & Insights: Worked closely with Spectrum 360 Foundation to understand the challenges autistic individuals and their families face daily.
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Authentic Messaging: Developed compelling, empathetic, and solution-focused content to connect with families in need.
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Multi-Channel Marketing: Designed a powerful TV + digital strategy, ensuring maximum reach and engagement.
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Performance Tracking: Implemented a data-driven approach to optimize the campaign and measure impact.
Deliverables & Execution
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Video Series: Real families, real stories. Impactful testimonials showcasing how Vivint’s security solutions have transformed lives.
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Multi-Platform Advertising: TV, digital display ads, search engine ads, and social media—ensuring families can discover these essential safety solutions wherever they consume content.
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​Blog Series: Expert tips and heartfelt stories providing valuable guidance to families navigating autism-related safety concerns. View Sample Blog > How Spectrum 360 and Vivint are Enhancing Safety for Autism Families
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Educational Email Series: A nurturing email sequence designed to provide trusted information and reassurance, guiding families toward solutions tailored for them.
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Landing Pages: User-friendly pages designed to educate visitors and drive conversions, with dynamic A/B testing for optimization.
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Social Story: A tailored social story—short, descriptive narratives designed to explain social situations, expectations, or behaviors—to simplify complex concepts, foster understanding, and strengthen Vivint’s inclusivity marketing outreach to connect with and support the autism community.
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Home Safety Guide to Prevent Elopement: A printable guide with practical tips to secure outdoor spaces, use wearable GPS trackers and teach children about safety in a clear and engaging way.
The Results
Industry First - Vivint became the leading home security provider addressing autism safety.
Increased Awareness: Families now see Vivint as a trusted ally in ensuring their loved ones' safety.
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High Conversion Rates: Optimized landing pages and search engine ads drove measurable sales and inquiries.
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Enhanced Engagement: A significant rise in community engagement through targeted social media and video campaigns.
Industry Benchmark: Set a new standard for inclusivity and innovation in home security solutions.
Looking Ahead
This campaign is just the beginning. Vivint and CTA Media’s partnership is a testament to the power of combining personal passion with corporate innovation. Together, we’ve set a new standard for inclusivity in home security—and this is only the start.
Vivint is committed to driving future innovations, continuously improving its offerings, and making homes safer for every family—because every family deserves peace of mind.
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Vivint and CTA Media—Pioneering a Safer, More Inclusive World.
About Spectrum 360
Spectrum 360 Foundation is a 501(c)(3) organization dedicated to enhancing the well-being of neurodivergent and autistic individuals. Through financial support and advocacy, they empower families and drive impactful initiatives for inclusivity.
"At Vivint, we are committed to providing innovative home security solutions that make a real difference. Partnering with CTA Media to focus on autism safety was not just a marketing decision—it was a mission-driven initiative. Seeing the impact our technology can have on families who need it most has been truly inspiring, and we are proud to be leading the way in making home security more inclusive."
Zac Bitsoi
Director, Affiliate Marketing at Vivint
This campaign isn’t just about security—it’s about saving lives.
And together, Vivint and CTA Media are leading the way.
Join the inclusivity movement—create spaces where everyone belongs.
Start with CTA Media’s Travel Inclusivity Program today!